My role: Lead Designer for illustrations and layout Reviewed by: Meghan Hole - Art Director Kenzie Mahoskey - Designer Joni Sensel - Copywriter
Project Overview
The State of Application Strategy Report (SOAS) is F5’s premier thought leadership publication, released annually. This is part of a series celebrating ten years of SOAS reports, with a focus on AI research and development for 2024.
Illustrations
In my role as lead designer, I focused on developing a refreshed layout informed by ten years of SOAS reports. I partnered with our copywriters and stakeholders to enhance our creative impact compared to previous years while ensuring a cohesive vision.