F5 SOAS BFSI

2024 State of Application Strategy Report
Financial Services Edition
My role: Lead Designer for illustrations and layout

Reviewed by:
Meghan Hole - Art Director
Kenzie Mahoskey - Designer
Joni Sensel - Copywriter
Project Overview
The State of Application Strategy Report (SOAS) is F5’s premier thought leadership publication, released annually. This is part of a series celebrating ten years of SOAS reports, with a focus on Financial Services research and development for 2024.
Illustrations
In my role as lead designer, I focused on developing illustrations and layout to align with the global SOAS report, but still has a unique feature of Financial Services version. I partnered with our copywriters and stakeholders to enhance our creative impact compared to previous years while ensuring a cohesive vision.
Interior layouts